Be+Well NYC 2026 Recap: Building Connections in the Future of Beauty & Wellness
Early this week, the beauty and wellness community gathered in New York City for the Be+Well Beauty & Wellness Show, one of the largest professional gatherings for the industry. Held at the Javits Convention Center from March 8–10, 2026, the show brought together thousands of professionals passionate about the evolving intersection of beauty, wellness, education, and business growth.
The newly launched Be+Well platform merges two iconic industry events, The International Beauty Show (IBS) and the International Esthetics, Cosmetics & Spa Conference (IECSC), to create a unified event designed to empower hair, skin, and wellness professionals with innovation, education, and community.
This year’s show welcomed more than 600 exhibitors and over 30,000 beauty and wellness professionals, making it one of the most influential industry events of the year!
Representing Root & Bloom Salon Source
Root & Bloom Salon Source was proud to attend with team members representing two of our key partners and service offerings.
NATULIQUE Organic Beauty
Our NATULIQUE team focused on connecting with salon professionals who are passionate about clean beauty, organic haircare, and sustainable salon practices.
Representing NATULIQUE were:
- Amber Lopez – CEO of Root & Bloom Salon Source, Director of Education
- Whitney Clark – Stylist, Salon Owner, Natulique Educator
- Jaimelynn Biello – Stylist, Salon Owner, Natulique Educator
Throughout the show, the team shared insight into our new liquid color range, the new collection of hair care designed for Head Spa services – BALANCE. One of our fan favorites, BioActive Bond Repair system and of course our must have styling products. For the first time ever, we’re extending access to the show specials to everyone! Access ends on Monday, 3/16
SNAG SHOW SPECIALS HERE:
Start repairing – BeWell · New YorkPerfect gloss – BeWell · New YorkYour Styling heroes – BeWell · New YorkScalp balance – BeWell · New York
FLAGSALON
Also attending were team members representing FLAGSALON, a digital marketing and custom-coded website development company built specifically for salon businesses. Krista Jaquis and Lisa Martin led the booth at the show, helping salon and spa owners understand how high-performance websites, digital marketing strategy, and online visibility can transform salon growth in today’s competitive landscape. They performed Digital Health Checks for businesses who did have a website, focusing on 6 major indicators of performance:
We’d like to extend this service to you! Digital health check: https://audit.flagsalon.com/
Feel free to input your business name (not website) here and gain access to your customized report on how your website is performing for you. Don’t forget to adjust the sliding scale at the bottom of the page to reflect your average ticket in business and email yourself the results! We’ll be in touch to help you understand what it means and offer solutions through our monthly membership program – no upfront investment of thousands of dollars.
Highlights from the Show
With more than 600 brands showcasing innovation across haircare, skincare, spa, wellness technology, and business solutions, the show floor was filled with inspiration.
Some standout highlights included:
- Live education sessions and technique demonstrations from leading industry educators
- Hands-on product discovery across hair, spa, and wellness categories
- Dedicated zones like the Business & Education District, Retail Zone, and TechZone
- Opportunities to explore how beauty, wellness, and fitness are converging into holistic client experiences
But beyond the products and education, the real highlight was the people.
At Root & Bloom, attending industry events like Be+Well isn’t just about being present. It’s about building genuine connections with the professionals we serve.
Our goal is always to:
- Strengthen relationships with existing salon partners
- Meet new stylists and owners who align with our values
- Offer personalized guidance on product selection, education, and business growth
- Provide ongoing support long after the show ends
We believe the most successful salons are built through long-term relationships, education, and individualized support, not just transactions. These in-person events allow us to listen, learn, and better serve the salons we partner with every day.
Join Us for Our Next Exclusive Event
If you’re looking for an even more immersive educational experience, we invite you to join us for a special event this spring.
Hygge Showcase & Gala
Firefly Farm Preserve, Raleigh, North Carolina****May 4, 2026
Spend the day immersed in meaningful education, connection, and inspiration at the beautiful Firefly Farm Preserve.
Your experience includes:
✨ Hair coloring technique demonstrations from our international education team
✨ Business education designed to help you unlock new revenue streams✨ A Scandinavian Head Spa Masterclass✨ Q&A with NATULIQUE founder Mette Lykkegaard
And to close the evening…
Guests will enjoy an elegant gala dinner, awards ceremony, and dancing.
Your ticket also includes:
- An unforgettable luxury swag bag
- Exclusive shopping opportunities
- Nourishing food and beverages throughout the day
- Meals prepared using sustainably sourced ingredients from local farmers
This event is designed to combine education, inspiration, and community in a way that reflects the heart of the NATULIQUE movement.
🎟 Secure your ticket here:
https://www.natuliquefl.com/product/hygge-showcase-and-gala-raleigh-nc-monday-may-4th-2026/
At Root & Bloom Salon Source, we believe the future of beauty lies in clean ingredients, meaningful education, and strong community connections.
Events like Be+Well remind us that this industry is built not just on talent, but on the relationships we nurture along the way.
We hope to see you at the next show!
