Reflecting on the Spirit of Hygge
A Week of Natulique Magic in Raleigh
It’s hard to believe our incredible week of Natulique events here in Raleigh, NC, has already come to a close. We are still buzzing with the energy, inspiration, and deep connections formed over the past few days. For those who joined us, thank you for bringing your passion. And for those who couldn’t make it, we wanted to bring a little piece of the magic to you!
Here is a look back at our unforgettable week of education, community, and the true Spirit of Hygge.
Kicking Things Off: Education & Connection (Thursday & Friday)
We started the week strong with intensive “Train the Trainer” sessions designed for our account managers and Natulique color educators. We were incredibly honored to have these sessions led by our corporate team, who traveled all the way from our headquarters in Denmark!
After two days of deep diving into education, the corporate team did something truly special on Friday night: they cooked and served a beautiful dinner for all of us. It was a perfect, intimate moment that showcased exactly what the Natulique family spirit is all about.
Raw, Real, and Refreshing Creativity (Saturday)
Saturday was all about creative collaboration. Working as a cohesive team, we conducted a Natulique-branded photoshoot hosted at Hell Bent Salon. The models? The beautiful friends and family of our own Natulique hair stylists.
The vibe on set was incredibly refreshing, raw, and real. We are absolutely obsessed with the photos we captured, and we can’t wait to share them with you. The content creation possibilities from this shoot are going to blow you away!
Masterclasses & A Massive Sneak Peek (Sunday)
Sunday was packed with aha-moments, starting with a phenomenal masterclass led by Sally Lemmo (the “Cleveland Hair Boss”), hosted by Artisan Salon.
That evening, the excitement reached a new level. Marissa, joining us from Denmark HQ, gave us an exclusive sneak peek and a full technical breakdown of our brand new liquid colors. To cap off a perfect day, we enjoyed a gorgeous dinner at the picturesque Firefly Farm Preserve with Mette, the owner of Natulique.
The Main Event: Spirit of Hygge Immersion & Gala (Monday)
Monday was the pinnacle of the week. Hosted at the stunning, outdoor Firefly Farm Preserve, the vibe was earthy, grounded, and absolutely amazing.
The day featured incredible sessions led by our international color educators, our head spa gurus and Natulique’s founder – Mette joined by the Brand Manager, Soren. It was a deeply meaningful day of learning and planning for the future of clean, sustainable beauty.
But we couldn’t end the week without a party! Monday night’s Gala Dinner was the perfect wrap-up. We celebrated the massive success of some of our top salons and stylists, toasted to the future, and spent the rest of the night singing and dancing under the stars.
Let’s Keep Growing Together
To see behind-the-scenes tidbits, video recaps, and stay in the know for future opportunities, make sure you are following us on Instagram at @natulique and @rootbloomsalonsource!
A Special Extension for You: We want to keep this incredible momentum going. We are giving our community access to the exclusive packages we launched at the event! You have access to these throughout the weekend, but purchases must be made before Monday. 👉 Click here to view and shop The Spirit of Hygge PackagesWe always say that our superpower is our people power, and this week proved exactly why. We are here to serve you. Please don’t hesitate to reach out to us if you want to hear more about our new liquid colors, or if you’d like to discuss how to incorporate Natulique products into your business. Whether you are partnering with us for the first time or simply looking to evolve your salon with our various product and service systems, we are ready to help you thrive.
